June 28: A few decades back, ethnic attire used to mean mononous attire in designs that were older than one could imagine. In the present era, people are desirous of being fashionable and expect uniqueness in their attire. Fashion has become a way of life and expression for many.

The Mumbai Edition of the India Heritage Fashion Show was organised on June 25, 2022 at Samarambh Banquets, Thane, where fashion truly met culture. The wholehearted people behind this grandeur were from Hey Foundation and Talentica India. It was a charitable event where emphasis was laid on the promotion of the varied and everlasting traditions and culture of India. Designers and make-up artists from different parts of the country gathered to prepare their suave models, who set the ramp on fire. The show was choreographed by Shiva Dada.

The runway models included were well established and even those who were struggling in their careers, but the performance that was put up by the participants was nothing less than a grand spectacle to be witnessed. The prime concern in the Indian fashion industry is handloom, which is reaching a slow and gradual death that needs to be curbed. “Handloom is much more versatile than we could ever imagine.” It is just that the handloom industry needs to be tapped and marketed well, “said Dr. Sangeeta Patil, founder of Hey Foundation.

The event also supported the women weavers of Paithani Saree, who have continuously  dedicated their lives to this art. “Being vocal for local” is what Dr Sangeeta Patil said when asked about the most important thing required in the fashion industry at the moment, apart from emphasising handloom. For more information, please visit http://www.heyfoundation.org/

Designers- Dress4less, Sai Nauwari

Creations, Nagrik Fashion Tower, Raikishori Collections.

Showstopper-Dr Sumaya Reshma, Janet S Agarwal, Bhumika Sawant, Vikas Rao Nelli & Oscar Singh.

Grooming : Talentica India & Thane

Makeup- Lakmé Academy Thane

Technical-Tvatto India

Photo : Pixel Forest & Dreamers Studio

Venue – Samarambh Lawns & Banquets

Show Director-Shiva Dada

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